When you work with Susan Day Fuller, you can count on
-- an independent vendor-neutral consultant who brings credibility to your communications initiatives
-- a professional who knows and understands the benefits and challenges of healthcare information technology solutions
-- an experienced researcher and interviewer who develops appropriate content for specific target audiences
-- an effective communicator with both with technical and non-technical provider and HIT representatives
-- a published writer of marketing communications materials and articles conveying the benefits of healthcare information technology
Fuller's HITECH background
In the early 1990s Fuller worked for IDX Systems Corporation (now GEHealthcare), developing a distinct brand identity, superior marketing collateral, and aggressive advertising. Her work helped the pioneering company begin its ascent to become the third largest developer of a comprehensive enterprise-wide suite of healthcare information technology solutions. Core elements of IDX's solution were enterprise-wide solutions, interoperability, and patient focused information.
Fuller had the privilege of interacting with industry leaders (many still active today) at customer sites and industry events including HIMSS, MGMA, and RSNA.
For Healthcare Informatics magazine, Fuller researched and wrote seven Special Research Reports:
-- New Frontiers for Physician Systems and Solutions
-- Leading Technologies -- Embracing change to enhance patient care and improve organizational success
-- Patient Safety – Technology Solutions to Transform Healthcare
-- Enterprise PACS (Picture Archiving Systems)
-- Security Solutions in Healthcare
-- Beyond Mobile Computing: Wireless
Building blocks of success
Fuller earned her B.A. in Literature at Washington University in St. Louis. Her skills to quickly learn about and grasp complex topics, identify credible sources, conduct effective interviews, and synthesize research outcomes were developed during the eleven years she was a Researcher/Editor at National Geographic magazine.